Our Story



The Honey Trap delivers handmade natural animal health care products derived from quality ingredients. The Honey Trap is the legacy of the late and great Anne Ticehurst, who was an incredibly clever and kind woman with a passion for horses and helping people.
She started combining those two passions over 8yrs ago in 2016 by developing products to use on her own horses, which rapidly gained demand and became The Honey Trap in 2019.
Sadly, we lost Anne after a ferocious battle against breast cancer in 2021. She was a true one of a kind, loved by many and my biggest goal is to launch The Honey Trap to its biggest and best, using Anne's original recipes and a few of my own, and the help of close friends and our sponsored team.
Our products always have been and always will be all natural, made right here in the Far North, and tested to perfection to make sure your precious horses get the very best.
The Honey Trap's proud legacy will live on for years to come and we will continue to honor Anne and her vision for this small kiwi business.